White Smoke has appeared from 16th Street here in Indy, and “habemus auctor”* has been on all the social media channels.
Money is the root cause of all evil. But try as we might there’s no denying that it makes everything in the world happen, especially in INDYCAR. Everything is based on sponsorship. Teams need sponsorship. Drivers need sponsors to get the ride (and as we discussed Drivers do all the heavy lifting) or they pay … Continue reading Gotta Spend Money to Make Money (helping ROI)