Gotta Spend Money to Make Money (helping ROI)

Money is the root cause of all evil. But try as we might there’s no denying that it makes everything in the world happen, especially in INDYCAR. Everything is based on sponsorship. Teams need sponsorship. Drivers need sponsors to get the ride (and as we discussed Drivers do all the heavy lifting) or they pay … Continue reading Gotta Spend Money to Make Money (helping ROI)

Money Makes the Wheel Go ‘Round

There was a time where I equated everything to how much I paid for car insurance. It was a weird quirk, but it helped me compare frivolous purchases to something I needed (and by State law  mandated). I don’t feel that INDYCAR fans have a problem understanding that the spectacle before us costs money. Most … Continue reading Money Makes the Wheel Go ‘Round